Insights
When Silence Erodes Value: How Communication Failures Can Undermine M&A Valuations
After decades advising companies through mergers and acquisitions (M&A), we have learned a hard truth that finance models rarely capture…
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Frequently Asked Questions (and Helpful Answers) About PR
Summary: This FAQ explains the basics of PR in a simple and easy way. If you’re new to PR or…
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Reputation Management Today: Why It’s Now a Board-level Priority — and How Brands Can Build True Resilience
Managing online reputation is crucial. Learn how brands can handle negative reviews and viral backlash while safeguarding reputation, revenue, and…
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Why Every Business Needs to Have a Crisis Communications Plan
Successful companies rely on experienced and trusted crisis communications agencies to prepare for and respond to crises. When a crisis…
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Silence Isn’t a Strategy: Why Cutting Comms During Times of Uncertainty is a Mistake
Playing sports teaches you this: when your opponent eases up, you step on the gas. When things get tough, you…
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7 Essential Digital Marketing Skills for PR Professionals in 2025
Digital technology continues to change public relations in large and small ways. ***Updated March 31, 2025*** Twenty-five years ago, when…
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PR vs. Marketing: Understanding the Difference
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: public…
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Crisis and Reputation Management: Tips For When a PR Crisis Strikes
In late July, Pierpont Communications held its first “Pierpont Presents” webinar. Chris Jones, Senior VP at Pierpont, was joined alongside …
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Discover Why Email Marketing Remains a Vital and Cost-Effective Tool for Digital Success
Email remains an effective digital marketing tool that lends itself to every stage of the sales funnel. Email marketing often…
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