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WellAware | Building Brand Awareness for Innovative Technology

Energy & Power, Technology & Innovation, Public Relations

Challenge
Objectives
Solution
Results

Challenge

WellAware, an oilfield monitoring, and optimization company provides IoT-based technologies that help E&Ps and service companies reduce operating costs and succeed in today’s harsh price climate

Objectives

In 2015, WellAware engaged Pierpont to help drive greater brand awareness for the company and its products within the industry.

Solution

Through a targeted media relations campaign, Pierpont helped WellAware leverage its leadership, including a board of noted energy and technology leaders like Dick Cheney and Carlos Slim, by positioning the company as an oil and gas industry change maker to supplement its existing lead generation efforts and differentiate its brand from competitors.

Results

Pierpont’s three-month effort garnered nearly 30 earned media placements — including product announcements in TechCrunch and RigZone, a bylined article in E&P magazine, and growth stories in the Houston Chronicle Fuel Fix blog and the cover of the San Antonio Business Journal. The campaign also resulted in numerous website leads for WellAware.

Earned Media Placements 30

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