Velentium | Enhancing Digital Presence Through Targeted Marketing
Velentium is a medical device engineering firm specializing in cybersecurity and FDA-compliant designs, uniquely integrating safety and innovation to accelerate product development. After successful public relations efforts in the past, Velentium expanded its engagement with Pierpont to enhance its online presence in the healthcare and technology sectors.
Recognizing Velentium's desire for increased lead generation, Pierpont mapped out a plan to increase website traffic and grow their digital presence by performing in-depth digital audits and launching targeted online ad campaigns.
After paid campaigns were enabled, website traffic increased by 57.4%. Velentium’s overall click-through rate was above the industry average, which represents success compared to competitors in the same sector. The keywords chosen by our team resulted in an increase in overall impressions.