![xr:d:DAFdMOSQAuM:1,j:807072738,t:23031416](https://www.piercom.com/wp-content/uploads/2024/06/thumbnail_h-logo_the-university-of-texas-permian-basin_color-153x75.jpg)
University of Texas Permian Basin | Driving Online Attendance at a Top-Tier Educational Institution
In the heart of one of the world’s most economically significant regions, The University of Texas – Permian Basin (UTPB) sought to amplify its brand presence beyond its local sphere and drive online enrollment growth from diverse geographic regions.
UTPB’s online program management firm, Apollidon, specializes in targeted outreach for online undergraduate and graduate programs. Together, Pierpont and Apollidon's objective was to actively engage with prospective students across the nation, cultivating awareness and interest in UTPB as a top-tier educational institution.
Pierpont secured broadcast, print and online media coverage across several outlets, fostering brand awareness for UTPB’s specific subject areas and to a broader audience outside of its typical market.