Total Site Solutions (TSS) | Growing Awareness for Tech Company Through Strategic Marketing
Total Site Solutions, Inc. (TSS), a technology integration provider that works at the intersection of demand for AI, the high-performance computing that powers it and the vendors who deliver enabling technology needed to elevate their brand by more effectively communicating their story in ways that drove greater demand for their services and increased engagement and interest of investors. As a company with over 30 years of history and publicly traded over the counter, it was crucial to craft a compelling narrative about their strategy and turnaround to engage key audiences. Previously, the company had not established a marketing team or program.
The objectives for TSS were multifaceted, all working together to create a holistic approach to building brand and driving demand for the company’s services and as a company to invest in.
The telling of a consistent, focused story with media outreach, focused social media and digital investment through the website, and proactive investor communications along with TSS continuing to execute well on operational improvements resulted in phenomenal increase in awareness, growth and investor interest and action. Pierpont launched media outreach around leadership of the company’s new CEO and the turnaround in his first year at the helm. This was followed by a thought leadership campaign that included digital, social, and lead generation tactics around 2024 Trends in the Data Center Technology environment. Pierpont also added narrative and context to TSS earnings announcements to increase visibility and understanding of where TSS sat in the HPC market and the value they brought to vendors and end user customers. The message that TSS “Sits at the intersection of AI and the high-performance computing solutions that power it,” resonated with the market and the investor community.
Within eight months of implementing Pierpont’s strategy TSS has experienced exceptional results. TSS experienced a 699% increase in website traffic and close to 30% increase in media mentions, including standard investor coverage. The focused messages and calls to action spurred social media growth, more LinkedIn followers and higher engagement rates. Before the campaign began the company had 348 followers on LinkedIn and an average engagement rate of less than 4% percent. Within six months those numbers grew to more than 1,900 followers and an average engagement rate greater than 12%. Furthermore, TSS secured article placements in the business publications that amplified their visibility with the investment community. More than 400 individuals downloaded the thought leadership paper generating both prospect and investor inquiries and lead flow.
As more people learned about the company and their successful turnaround, their share price and market cap grew exponentially, from $0.24/share when the program began to more than $8.50/share six months later. Their market cap grew by more than 300 percent during the period of the campaign and their financials allowed them to regain listing on the NASDAQ Capital Market.