Siluria | A Game-Changing Energy Tech Story
San-Francisco-based Siluria Technologies is a pioneer in the commercial production of fuels and petrochemicals from clean and abundant natural gas. Siluria partnered with Pierpont to tell its energy technology story in a way that would convey the pillars of credibility, trust, engagement, and distinction to its key publics: customers, partners, government entities, as well as both the petroleum and petrochemical industries.
On April 1, 2015, Siluria cut the ribbon on its demonstration plant located in LaPorte, Texas, at a facility site operated by the global petrochemical giant Braskem. The milestone marked the world’s first large-scale production of ethylene directly from natural gas through the Oxidative Coupling of Methane (“OCM”). In the words of Siluria’s CEO, the event marked the very real possibility that the company’s technology could “rewrite the economics of the hydrocarbon economy.”
In all, Pierpont’s approach to media coverage of Siluria’s marquee event attracted 12 of the most influential oil, gas, and petrochemical media organizations to the day’s proceedings and generated resulting story coverage totaling more than 56 million readers.
