Schumacher Electric Corporation | Power in Positioning

Pierpont started out of the gate with a local business media push around Schumacher’s relocation to Fort Worth and appointment of Mickey Leech as CEO. This was followed by a proactive media relations campaign launching the new Rugged Lithium-Ion Jump Starter, which included gift guide placements and influencer engagement marketing, in addition to print, broadcast and digital coverage. Pierpont also laid the groundwork for the Ultra Capacitator Pro and EV Charger product launches, which were delayed due to supply chain issues during the COVID pandemic and positioned other priority Schumacher products for seasonal and niche media opportunities such as tailgating, winterization, overlanding, camping, RVing and many others.

Thinking outside the box, Pierpont leveraged an existing relationship with a local homebuilder focused on green construction, who installs electric vehicle charging stations in all its homes and struck a deal for Schumacher to be the exclusive provider of Level 2 EV Chargers. Additionally, Pierpont is working with Texas A&M Task Force 1 and Team Rubicon Disaster Response to develop a philanthropy program where Schumacher products are donated for use during disasters, humanitarian emergencies, and health crises.

In 2023, Pierpont placed an emphasis on establishing on-going partnerships with industry influencers. Schumacher has teamed up with Faye Hadley and Cristy Lee, co-hosts from All Girls Garage to develop creative concepts and produce informative, entertaining and engaging content around Schumacher products for distribution through their social media channels.