Qualspec | Integrated Digital & Media Relations Campaign
Challenge
QualSpec, an industrial inspection firm that has since been acquired by TEAM, Inc., was born out of a private equity roll-up of four existing inspection companies.
Objectives
It was mission-critical for QualSpec to quickly and appropriately position the company within a competitive market.
Results
Within four weeks, Pierpont launched a fully integrated QualSpec website, and once the baseline brand assets were created, the firm designed and implemented a comprehensive media relations program resulting in commanding interviews and subsequent coverage with leading business and industry publications.
