ProFrac | Crisis Communications Planning and Training
Challenge
ProFrac is a leading provider of pressure pumping equipment for the oil and gas industry. Known primarily for its hydrologic fracturing equipment, ProFrac offers customers and partners the best equipment and modern technology to deliver proven solutions and drive innovation. ProFrac engaged with Pierpont to help build out its crisis communication strategy
Objectives
With an industry under scrutiny, ProFrac had already developed an extensive crisis plan without realizing it lacked the necessary communications components.
Results
Further while amending the plan, Pierpont was able to assist ProFrac through an incident that could have generated wide media exposure but was limited to a local issue.
Local and national media coverage 52 ![]()
Coverage included the Houston Chronicle
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