Opportune | Elevating National Brand Awareness
Challenge
Pierpont worked with Opportune LLP, a global energy consulting firm, to raise the company’s visibility, generate awareness of the firm’s expertise and capabilities, and drive business growth. Prior to working with Pierpont, Opportune had a small digital presence and was fairly unknown to media and the broader national energy industry.
Objectives
Pierpont helped Opportune launch a robust thought leadership program, securing hundreds of earned media placements, reporter meetings, and byline articles on a variety of industry topics.