Maana | Leveraging Event Presence to Launch a Brand

With CERAWeek serving as the largest stage in the energy industry, Pierpont leveraged the company’s partnership announcement with Microsoft to generate further interest in the rising brand. While at the conference, Pierpont coordinated 11 media briefings with top-tier national reporters including Wall Street Journal, Bloomberg TV, the Financial Times, and The Economist, as well as heavy-hitting trade publications like Energy Intelligence, E&P, and Platts.