Lexicon | Brand Awareness & Community Relations
Challenge
Lexicon is a biopharmaceutical company with a strong history of innovation in healthcare. Founded in 1995, Lexicon is now one of the largest pharmaceutical companies based in Texas. Lexicon Pharmaceuticals engaged Pierpont to create and execute an integrated communications program to support its efforts to increase in-market visibility with The Woodlands/Greater Houston community, key elected officials and influential parties, and potential employees.
Results
Specific successes for Lexicon included securing a facility tour by a Houston-area congressman, support in content development for a new internal communications tools, and the placement of CFO interviews in a local business publication.
