INEOS Styrolution | Research-Driven Media Relations and Content Creation

Beginning with a full review of the fifty US states’ legislation and policy status on recycling and plastic or polystyrene bans, we created a research-backed approach to the media relations and content creation effort leveraging our deep insights in both public affairs and how the media landscape works. For maximum exposure and impact, we launched in select states in which the recycling dialog was plentiful, positive and the economic and regulatory climate favored an open conversation.