Imperial Sugar | Responding to an Industrial Crisis
Imperial Sugar, a major U.S. sugar producer, and marketer with sugar refinery operations across the country, experienced a major crisis, where a series of explosions and subsequent fires spread across Imperial’s largest plant in Georgia, resulting in multiple fatalities and injuries. The incident came eight days after the company transitioned to a new CEO.
Pierpont’s goal was to help Imperial Sugar rebuild its relationships with key stakeholders and articulate the company’s long-term business strategy amidst the backdrop of the rebuilding process.
As a result of Pierpont’s successful efforts to aid the company in its crisis response, Imperial selected Pierpont to begin a complete rebranding initiative to strengthen stakeholder engagement and ensure its long-term success.
Over the next few years, our team worked to support the company’s evolving positioning among shareholders, employees, customers, and analysts, helping to solidify Imperial’s long-term future as a sweetener company.
