Holly Energy Partners | Coordinating a Corporate Crisis Response

To develop a plan that was informed and on target, Pierpont delved into HEP’s operations, evaluated vulnerabilities, identified key publics, and collected the information necessary. Totaling three volumes of more than 600 pages, this comprehensive plan was designed to be the singular source of information team members would need during a crisis.

Contents included: the methodology used to create the plan, including specific HEP employees identified as Crisis Team Members, step-by-step instructions for each member of the Crisis Team to use during every stage of a crisis, reference material to aid the Team in fulfilling their responsibilities and access information for Crisis Hotlines, Web sites and instructions for handling news media.