Harris County Community Services Department

Harris County Community Services Department | Power in Numbers

Nonprofits & Education, Public Affairs
Challenge

Each decade, the Harris County Community Services Department and the U.S. Census Bureau flood mailboxes with government-mandated questionnaires whose findings are critical in determining federal funding for transportation, infrastructure, education, and healthcare for the next 10 years – but in the third most populous county in the country, complete and accurate responses are hard to collect.

Objectives

Raise awareness and ease fears for citizens of hard-to-target communities.

Solution

With the tagline “Power in Numbers,” Pierpont developed a widespread community relations initiative that raised awareness and eased fears for citizens of hard-to-target communities through coalition partnerships and spoke to the importance of a complete Census.

Results

The Harris County 2010 Census celebrated a 72 percent participation rate, up from 67 percent on the previous Census.

Participation Rate 72%