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Great Lakes

Great Lakes Educational Loan Services | Recruiting Strong Candidates

Professional & Financial, Marketing & Creative, Public Relations
Challenge

Great Lakes Educational Loan Services, Inc., a guarantor, and servicer of student loans opened a new facility in Plano, Texas, and had an immediate need to hire 150 customer service representatives and support personnel. The abundance of call centers in the area and the competitiveness of the market made this much more difficult than expected. 

Objectives

Great Lakes called on Pierpont Dallas to help find qualified candidates.

Solution

To support Great Lakes in finding talent, Pierpont executed an integrated marketing and public relations program spanning eight weeks. This program included direct mail, radio and print advertisements, special events, social media, media relations, job fairs, and community involvement to recruit approximately 1,500 candidates.

Results

Ultimately, Great Lakes hired 150 qualified individuals from this strong pool of applicants.

Great Lakes was pleased with the hiring queue and volume of applicants. The client termed it “mission accomplished” and acknowledged that Pierpont had pushed the envelope and done everything possible to deliver success.

Candidates Approximately 1500
Qualified Individuals 150

"Mission accomplished."

Great Lakes Educational Loan Services, Inc.

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