Big Data Energy | Building Brand Awareness

Pierpont first conducted a brand audit to identify key messaging and brand differentiators for Big Data Energy. It then researched and interviewed the company’s leadership to develop a series of whitepapers, case studies, and original content to relay the Big Data Energy corporate message and industry insights. Pierpont pushed out the content on LinkedIn’s sponsored channels as well as LinkedIn Sales Navigator while also leveraging the content to secure the CEO leading speaker roles at national energy events – Washington D.C.’s Lexington Institute Cybersecurity of the Electric Grid Capitol Hill Forum and the Energy Thought Summit in Austin, Texas.