Cheeses of Europe | #MakeItMagnifique
Challenge
Composed of French dairy farmers and cheese producers, the Cheeses of France Marketing Council (also known as Cheeses of Europe), embarked on a mission to bring the tastes of France to Texas.
Objectives
The Cheeses of Europe tour commenced to increase awareness of French cheese varieties available in Texas and many ways that Texans can incorporate the cheeses into their recipes and lifestyles. It was in this area that Pierpont was asked to increase awareness.
Results
Everyone left in a state of cheese bliss and the fromagers called each event a huge success! Cheese’s of Europe’s #MakeItMagnifique was successful in its goal of bringing the tastes of France to Texas with the help of Pierpont’s experienced public relations team.
