What Communicators Often Overlook in Crisis Planning

In a Q&A article authored by Assistant Account Executive Jack Holmes for PR News, Executive Counsel Terry Hemeyer takes a look at the crisis communications strategies and techniques that are often overlooked.

Hemeyer provides tips on how to remain calm during a crisis, respond factually in a timely manner and more. He explains why it is important to assign a team to follow media sources and track coverage in case false information starts to spread about your company that needs to be corrected.

To read the full article, visit PR News online here, and to learn more about how Pierpont can help you prepare to protect your brand in a crisis, contact us today.