SEO vs. SEM: What’s the Difference?

Have you ever puzzled over the difference between SEO and SEM? Or, better yet, have you ever wanted to know how you can integrate SEM into your company’s digital marketing strategy? If so, look no further!

Pierpont’s Vice President of Digital Strategy, Chris Ferris, has the answers in a recently published UpCity article. It explains the differences between SEO and SEM and how to best utilize them for your business. 

“The best website traffic tends to come from organic search results (SEO),” Ferris explains. “But some keywords are simply too difficult to rank organically on SERPs. That’s where search engine marketing (SEM) in the form of Google Ads comes into play. By carefully planning a digital marketing strategy that includes both SEO and SEM, you can increase your online visibility and drive more converting customers to your website. These dual approaches are not competitors but rather complements of each other.”

Read the entire article on UpCity.