Insights
AI Can’t Manufacture Credibility. Meta’s $50M News Corp Deal Aims to Close Trust Gap with Users
When Meta signs a $50M/year deal for Wall Street Journal content, and OpenAI pays $250M for News Corp’s archive, it…
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A Hole-in-One for Earned and Social Media: Why the WM Phoenix Open Always Owns the Conversation
As the kids say, “It’s not that deep.” The WM Phoenix Open was…
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When Silence Erodes Value: How Communication Failures Can Undermine M&A Valuations
After decades advising companies through mergers and acquisitions (M&A), we have learned a hard truth that finance models rarely capture…
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Frequently Asked Questions (and Helpful Answers) About PR
Summary: This FAQ explains the basics of PR in a simple and easy way. If you’re new to PR or…
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Bridging Research and Practice: What We Learned at UT’s Nelson Center Research Showcase
Recently, I had the opportunity to participate in a meaningful and intellectually energizing event at the University of Texas (UT)…
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Reputation Management Today: Why It’s Now a Board-level Priority — and How Brands Can Build True Resilience
Managing online reputation is crucial. Learn how brands can handle negative reviews and viral backlash while safeguarding reputation, revenue, and…
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How to Optimize Press Releases for Maximum Visibility for AI
Recent research from Data Reportal re[prts that more than 1 billion people…
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Why CEOs and Executives Should Be on LinkedIn
Summary: LinkedIn remains the world’s largest professional networking platform, with more than 1.2 billion users as of late 2025. It’s…
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Influencer Marketing in 2026: What’s Likely to Change (and What Isn’t)
Influencer marketing looks very different today than it did even two years ago. There are more than 12 million…
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