Private Equity
Elevating private equity firms’ profiles with strategic communication & thought leadership
Pierpont has a proven track record of amplifying and enhancing the profiles some of the nation’s leading private equity firms through tailored communications strategies, high-value earned media, effective investor communications, and robust thought leadership programs.
Our team understands the unique challenges and opportunities facing PE firms and their portfolio companies including fundraising, investor communications, mergers, acquisitions and offerings, deal sourcing and portfolio value creation.
We are actively engaged in numerous multi-billion-dollar transactions in the energy transition, oil and gas, real estate, high technology, and metal and mining industries.
Expertise in private equity communications
Pierpont crafts compelling stories that lay the foundation for each investment and create customized integrated communications that attract potential investments, talent and capital. Our communication experts understand how to highlight fund advancements, key milestones, industry insights and thought leadership perspectives of key executives through:
- Targeted Messaging: Developing differentiated messaging to support and protect each firm’s brand and reputation, while amplifying key differentiators and competitive advantages.
- Value Creation: Working with high-profile media outlets to announce new portfolio company formations, investments or exits.
- Deal Sourcing: Raising the profile of a firm’s unique approach and focus to fundraising and portfolio company investments.
- Mergers, Acquisitions & Offerings: Streamlining the M&A communications process to create employee, customer, prospect, and market enthusiasm for the value, combined offering, and opportunity the acquisition creates.
- Digital Marketing: Enhancing a firm’s digital footprint through SEO, paid search, social media and digital advertising, to increase overall visibility and reach within target audiences.
- Crisis Communications: Enhancing brand reputations through proactive communication strategies including crisis communications plan development, training and simulation as well as actively managing LP crisis situations.
- Thought Leadership: Establishing firms as thought leaders through insightful content, strategic media placements and high-profile speaking opportunities.
Deep experience with the nation’s leading private equity firms
- Generated brand equity for Denham Capital through the creation of a global integrated communications and marketing effort that included digital strategies, advertising, speaking engagements and media relations to regularly engage audiences in the U.S., Latin America, Africa and Asia Pacific.
- Developed a comprehensive media strategy to announce the close of EnCap Energy Transition Fund’s $1.5 billion Energy Transition Fund II. Secured 40 pieces of media coverages in top-tier financial outlets including The Wall Street Journal, Fortune, Axios and Reuters.
- Launched digital tombstone ads promoting the $1.5 billion-dollar close of EnCap Energy Transition Fund II. The ads generated 1.7 million impressions and received 2,548 clicks.
- Secured top-tier media coverage of the announcement of the formation, and eventual exit, of Broad Reach Power, a private-equity-backed utility-scale storage independent power producer for more than $1.0 billion.
- Announced the formation of Bildmore, an EnCap-backed portfolio company helping project developers and sponsors more efficiently tap into the tax-related incentives under the Inflation Reduction Act (IRA). Pierpont secured high-profile feature stories announcing Bildmore in the Wall Street Journal, Infrastructure Investor, Power Finance & Risk and Hart Energy, among many others.
- Supported TPG Pace Energy Holdings in the formation of Magnolia Oil & Gas. Pierpont developed a media strategy, messaging, press materials, internal communications and more for the announcement along with building an SEC compliant website and marketing materials.
- Developed and executed a comprehensive marketing and communications strategy for Cresta Fund Management that helped solidify the position of the firm as a major player in the sustainable and conventional investment space.
Team
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Chris Jones
Senior Vice President
Tad Druart
Vice President
Morgan Moritz
Senior Account Supervisor
Sylvester Palacios
Senior Account Supervisor
Krystal Patout
Senior Account Supervisor
Deanna Werner
Account Supervisor
Carly Herbert
Account Executive
Jillian Brown
Assistant Account Executive
