Digital Marketing
We develop proactive, business-focused digital strategies & tactics for our clients
At Pierpont Communications, we look at digital marketing in a holistic way. We start by refining and focusing on our clients’ business goals, formulating a complementary digital strategy, and then determining the right tactics to meet your goals and objectives.
Pierpont partners with our clients to design and develop a new website—or improve an existing site—by focusing on:
- Responsive design
- Easy-to-use navigation
- Clear calls-to-action
- Quick load time
- Brand and message alignment
Organic search that drives customers to your website is the most valuable source of traffic. Our SEO experts ensure that organic results for your web pages will rank as high as possible. We accomplish this by:
- Evaluating how search-engine-friendly your web pages are
- Recommending changes to your pages to improve SEO
- Drafting, writing and editing content to be more easily found by search engines
Pierpont helps organizations develop and execute proactive, business-aligned social media strategies to help them reinforce their brand, engage with customers, and drive business. We provide:
- Social media management, including drafting and writing content
- Monitoring, reporting, and intelligence gathering
- Creative advice and design to enhance social media presence
There are two primary goals of paid digital marketing: awareness and lead generation. Pierpont understands the difference between those two goals and has the skills and experience to know how they can work together to achieve our clients’ business goals. Among the tactics we employ are:
- Display ads
- Paid search/PPC/Google & Bing Ads
- Social media ads
- Retargeting/remarketing
- Streaming (OTT/CTV) advertising
- Email marketing
We conduct thorough assessments & proactive planning
Through intense research and interviews with our clients, we develop strategies that drive results for businesses
Digital marketing requires a whole new approach and a modern understanding of consumer behavior. Pierpont has built a strong digital marketing team, which is ready to formulate the right digital strategy and accompanying tactics for your business.
Critical to any new or growing business is having an intelligent, well-thought-out online strategy. Our digital experts partner closely with our clients to ensure that our recommendations align with and support your overall business goals. Our strategy development tools include:
- Assessment of website (responsive design, user experience, navigation, accessible to people with disabilities)
- Evaluation of online ecosystem (how social media, online marketing and SEO work together to drive business goals)
- Competitive analysis of other relevant websites and online properties, including social media and SEO
Digital marketing can be incredibly effective, but only if partnered with robust, actionable analytics. Undergirding all our digital strategy and tactics is a firm commitment to analysis of our clients’ digital properties, including:
- Ensuring proper analytics tools are in place
- Establishing actionable and measurable KPIs
- Connecting digital tactics with ROI
