Imperial Sugar | Introducing a New Product to the Market

The retail launch of Steviacane began in select H-E-B stores in Austin, Houston, and San Antonio. Pierpont shared Imperial’s story with local media in these cities to reach consumers directly and illustrate how through extensive product development, the company actively addressed changing consumer preferences as their demand profiles shifted toward all-natural and lower-calorie alternatives. As the new product was introduced to additional grocery stores throughout the region and gained traction within the retail market, Pierpont continued to successfully share how Imperial had helped reinvent and refresh a kitchen table commodity by fostering product innovation and cultivating strategic partnerships.