Download AI Best Practices Guide

Artificial intelligence (AI) tools and products have proliferated since the public introduction of ChatGPT in the fall of 2022. These new applications have the potential to significantly change the way marketing, public relations and communications firms and their workers operate. In this free, downloadable guide, we outline best practices for agencies to maximize opportunities and minimize risks when using generative AI, including: 

• Identifying the right tools
• Evaluating the risks
• Establishing clear guidelines
• Training and education
• Revisiting policies