Public Relations in Denver: Strategies for Growing Colorado Companies

Denver is booming, and with it, opportunities for companies across key industries looking to establish a strong presence in one of the nation’s fastest-growing business hubs.

Denver offers a diverse ecosystem—including healthcare, energy, tech, quantum computing, and education—that draws businesses seeking growth in a city renowned for its innovation and quality of life. 

As the VP of Pierpont Communications’ Denver office, I’ve seen firsthand the value of a strategic approach to PR in helping companies navigate this unique market. Here’s what new companies and marketers should know to succeed in Denver’s competitive business landscape. 

Engaging with Denver’s Business Community and Industry Networks 

Denver’s business environment is deeply rooted in community, and building connections within key business groups and industry networks can significantly boost a company’s presence. The Colorado Chamber of Commerce, Denver Metro Economic Development Corporation (EDC), and Denver Chamber of Commerce are essential starting points for any company looking to establish a foothold. These organizations offer invaluable networking opportunities and insights into local industry trends and economic initiatives. 

Beyond these foundational groups, Denver is home to a variety of industry-specific associations. For example, the Colorado Technology Association serves as a critical resource for tech firms, while the Colorado Cleantech Industries Association (CCIA) supports companies in the renewable energy sector. Companies in education, healthcare, and quantum computing can find their own niche networks, which often provide a platform for collaboration and thought leadership. 

A knowledgeable PR partner will maintain strong relationships with these industry groups and understand how to leverage these connections for networking, partnership opportunities, and accelerating brand visibility. 

The Role of Denver’s Business Media in Building Brand Visibility 

Denver’s business media ecosystem is essential for companies looking to establish credibility and visibility. The Denver Business Journal, led by Publisher Keith Dennis and Editor-in-Chief Kourtney Geers, is a key source of business news in the region, offering in-depth insights into Denver’s industries and economic trends. Similarly, Denver Post business writers such as Judith Kohler and Aldo Svaldi are respected voices in the community, covering topics that range from space, and commercial real estate to energy and technology.  

Additionally, the ProCO360 podcast hosted by Dave Tabor which spotlights Colorado businesses, offers a unique platform for executives looking to connect with the broader business community. Featuring conversations with industry leaders and entrepreneurs, ProCO360 provides valuable exposure for brands that want to highlight their contributions to Colorado’s growth and innovation. 

Engaging with these local media outlets requires a strategic, relationship-based approach. Look for a PR partner who understands the priorities of Denver’s business journalists and knows how to craft pitches that align with their editorial interests.  

Thought Leadership and Industry Expertise 

Denver’s business community values expertise and leadership across a range of industries. From speaking at industry conferences to participating in local panels and networking events, there are numerous ways for executives to establish themselves as thought leaders in Denver. Events hosted by the Colorado Tech Association, CCIA, and other trade organizations are ideal for sharing insights, discussing industry challenges, and positioning oneself as an authority. 

Healthcare, energy, education, and quantum computing are just a few of the sectors where companies can make an impact. Executives who bring thought-provoking insights on topics like digital health, sustainable energy, and emerging technologies will find audiences in Denver who are eager for innovation and transformation. By contributing to discussions within these key industries, companies and their leaders can build reputations as trusted and knowledgeable players in the market. 

Building Relationships with Influencers in Denver’s Business Community 

Influencers play a key role in shaping public perception in Denver’s business scene, especially on platforms like LinkedIn, where many of Denver’s industry leaders maintain an active presence. Connecting with influencers can be an effective way for companies to reach local audiences in a meaningful and authentic way. 

Digital PR and Social Media: Essential Tools for Denver’s Business Market 

In Denver’s digitally engaged business environment, a strong online presence is crucial. By focusing on locally relevant keywords and sharing content that highlights Denver’s unique industry mix, B2B brands can effectively reach and engage local audiences. Social media content that speaks to Denver’s business-friendly environment, community values, and culture of innovation can foster a connection with local decision-makers and influencers. 

Choosing the Right PR Agency in Denver 

For companies expanding their operations within Colorado or moving an office or headquarters to Denver, partnering with a PR agency with local expertise can make a significant difference. A strong local PR partner will bring insights into Denver’s market dynamics, establish media relationships, and maintain connections to critical industry associations. With deep knowledge of the Denver business landscape, an experienced PR agency can craft campaigns that resonate with local leaders and decision-makers. 

When selecting a PR agency, look for a team with established connections and a track record of understanding local audiences, with the flexibility to tailor PR strategies to achieve specific business goals in Denver.