Class Action Litigation Intelligence
Media & Marketing Intelligence for Defense Firms
Pierpont Communications’ pre-class and class action litigation support program offers comprehensive web, social and media monitoring and analysis of parties attempting to form a class on behalf of law firms defending against class action lawsuits.
The program is highly customized and scalable for the specific level of opposition research required in complex, high-stakes litigation. Equipped with the intelligence from Pierpont’s solution, clients enjoy a robust dataset of oppositional activities and indicative insights to anticipate actions of potential and current class action litigants.
Our team of experts provides regular documentation and insights on how plaintiffs’ law firms utilize advertising and marketing tools, such as Google Ads (including estimated ad spending), Meta advertising, and broadcast media advertising buys, to identify and recruit potential clients for class action suits Additionally, we closely monitor earned media, including print, radio, digital news outlets and TV coverage.
By collecting and synthesizing this information, Pierpont Communications enables defense firms and their clients to gain deep insights into how potential litigants are informed about, and encouraged, to join a class action. We also leverage our media monitoring findings to gauge how these cases are being framed by plaintiff’s attorneys, represented in the news and perceived by the public.
Defense Law Firms Gain Strategic Advantages
Strategic Advantage: Understanding how plaintiffs’ firms attract litigants allows defense law firms to anticipate and counteract the strategies used to build the opposing case. This insight enables the development of more robust defense strategies, tailored to anticipate and counteract the tactics of the plaintiffs’ firms.
Early Warning System: By monitoring advertising and media coverage, defense law firms can detect early signs of emerging activities to form a class. This early warning system provides the time needed to prepare a defense strategy, gather evidence, and provide context for potential settlement activities.
Insight into Plaintiff Recruitment: Detailed knowledge of the channels and messages used by plaintiffs’ firms to recruit litigants offers defense law firms the opportunity to identify weaknesses or inaccuracies in the plaintiffs’ narrative. This can be used to undermine the credibility and cohesion of the plaintiff class.
Counter-Messaging: Armed with insights into the news coverage of a given case, defense law firms can provide guidance for clients to craft effective counter-messaging campaigns to protect their reputations and mitigate the impact of negative publicity.
Litigation Risk Assessment: Tracking the volume and nature of media coverage and advertisements related to a case helps defense law firms assess the potential impact and reach of the lawsuit. This information is critical for evaluating litigation risks and making informed decisions on case management and settlement options.
Improved Client Communication: Providing clients with detailed insights into the plaintiffs’ recruitment strategies enhances transparency and builds trust. Clients can better understand the dynamics of the case and the steps being taken to protect their interests.
Resource Allocation: Understanding the scale and scope of plaintiffs’ firms’ efforts enables defense law firms to allocate resources more effectively, ensuring that legal teams are well-prepared and focused on the most critical aspects of the case.
Improved Negotiation Position: Having comprehensive knowledge of the plaintiffs’ strategies and recruitment efforts informs the defense’s negotiating position, whether in settlement discussions or courtroom proceedings.
