ITW Global Brands | Engaging Automotive Influencers to Elevate Brand Awareness

Pierpont researched the top influencers in the Houston area that review and write about auto aftermarket products and conducted targeted outreach inviting them to the exclusive event. Among these influencers was Scotty Kilmer, a world-renown content creator and gear head with a massive following of more than 2.5 million on YouTube. Pierpont developed a run of the show which included product demos and interviews with scientists and engineers. Following the media tour, Pierpont worked with each influencer to post about their visit across their social media channels, leveraging any imagery or videos they obtained onsite. Additionally, Pierpont coordinated a promotional giveaway with Kilmer and the other influencers for their respective followers and monitored all social media impressions and engagement following the event.