car2go | Inspiring Creative Content
Challenge
While car2go is known for its convenient urban car rentals, the North American communications team was facing the same challenge as many internal teams: how to recharge their creativity. Writing about the same topics in the same ways each day doesn’t always bode well for out-of-the-box thinking.
Objectives
car2go engaged Pierpont’s content practice to facilitate a creative writing workshop for the North America team’s annual retreat.
Results
At the end of the session, car2go’s communications director conveyed that the half-day workshop was “hugely helpful for all of us.”
