BHP Billiton

BHP Billiton | Recruiting for Growth

Energy & Power, Public Relations
Challenge

When opportunities present themselves, BHP Billiton knows you have to be ready. So when the mammoth Australian mining company saw the chance to become a major energy player via the expansion of its Houston-based petroleum division, it jumped into motion. 

Objectives

Revitalize employee recruitment programs to support BHP’s new growth.

Solution

Under the umbrella tagline: “BHP Billiton, exactly where I want to be,” Pierpont successfully executed the recruitment program, which included several internal and external campaigns.

Results

Within a three-month timeframe, BHP elevated the quality of applicants, identifying and hiring more than 450 new employees.

New Employees 450