Baylor St. Luke’s Medical Center | Protecting a World-Renown Brand Midst a Crisis

Pierpont worked closely with Baylor St. Luke’s crisis management and media relations teams, monitoring media coverage and providing recommendations on how to best respond to media inquiries, consistently informing the communications team and hospital executives on the best recourse.

Pierpont was able to use its extensive local knowledge and relationships with Houston-area media outlets to distribute a steady stream of responses and announcements that garnered positive and accurate media coverage.