Bahri Logistics | Successfully Launching in the Houston Market

Building Awareness  

Pierpont secured media placements totaling nearly 6 million impressions from direct outreach and 88 million in syndicated coverage. In addition, Pierpont facilitated meetings with key stakeholders in the transportation industry, including leadership at the Port of Houston; and helped Bahri commence a relationship with the Greater Houston Partnership.

Building on the momentum attained from the market entry announcement, Bahri returned to Pierpont seeking media relations and event management support for the grand opening of its Houston office.

Launching Houston Office 

Understanding Bahri’s business objective in North America, particularly the Houston and Gulf Coast markets, Pierpont developed a strategic media relations plan that earned over 3 million impressions, including a front-page Houston Chronicle placement.

Additionally, Pierpont managed event logistics, including budgeting, scheduling, selecting a venue, coordinating transportation, arranging speakers and entertainers, working with third-party vendors like décor and catering, designing invitation and marketing collateral, drafting of the run of show and speaking points, and developing contingency plans.