Money Management International | Increasing Brand Awareness and Consumer Engagement

Additionally, Pierpont worked with MMI to create a series of creative client surveys to track the spending and shopping habits of MMI’s clients. The surveys were designed to solicit new and interesting responses on common topics. By finding a creative way to use statistics to cover an annual topic, Pierpont piqued the interest of numerous top-tier reporters, resulting in hundreds of high-profile stories. In one year, MMI went from minimal national recognition to stories in Woman’s Day, Time, Newsweek, The Wall Street Journal, CBSMarketwatch, CNN Money, Modern Bride, The Washington Post, Chicago Tribune, Reuters, and the Associated Press, among others. Due to the resulting media coverage, what was once a local Telemundo TV weekly personal finance segment grew into a nationally syndicated broadcast.