Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
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Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
Last week, along with four other sponsors, I hosted the Rebound Roundtable. This is an idea I had to bring CEOs together to discuss strategies to take advantage of, as the economy bounces back...read more
From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's...read more
Market research, like a marketing or communications plan, doesn't come one size fits all. The process by which you develop and implement a plan depends on your organization’s needs and goals. Below I’ve outlined some of the general points I keep in mind when I embark on a new research...read more
Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was...read more
Last week, The Entrepreneurship Institute held another successful full-day event. Every year the TEI board of directors hosts the President’s Forum to inspire, inform, and stimulate CEOs of entrepreneurial companies. The event is packed with speakers and round table discussions that cover hot...read more
Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
With 2009 just around the corner, many of us are in planning mode. Here are three things on my mind as we head into the New Year...read more