A couple weeks ago, I wrote an article about how brands are leveraging the 2010 World Cup to build brand awareness and increase sales. One of the brands I predicted as succeeding was Nike and – per market research firm YouGov’s BrandIndex report, which measures the negative and...read more
Share using:
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
If I may wax poetic, I’m noticing a trend coming to an end...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
If you watch Mad Men — or even if you don’t — you can appreciate one of creative director/hero Don Draper’s comments to Conrad Hilton this past season. Hilton asked Draper’s opinion on some ad concepts for his hotels, which showed a cartoon city mouse and a country mouse...read more
Many of you have heard me expound at great length on the two proven character traits shared by successful entrepreneurs: Self-efficacy and Internal Locus of Control. Just read an interesting post on the psychographics of self-help book readers by University of Iowa Professor Christine...read more
It’s been yet another exciting week at Pierpont—we hosted the Enterprise Champion Finalists of the 2009 FastTech 50, a signature Houston event we’ve proudly sponsored since its inception in 2000. The Top five CEOs of the fastest growing technology companies gathered in our Houston...read more
In today's soft economy nothing matters more than your bottom line. ALL of your marketing activities must be focused on increasing revenue and driving growth -- there is no room for error. In the presentation below, you'll find 10 Essential Brand Strategies for Sales Success. Your brand...read more