Any other time, you couldn’t keep me away from SXSW Interactive this week. The conference has more than ever for a marketer like me, not to mention the parties are killer. That is, when I’m not 8½ months pregnant. In my current rounded state, however, I was not ready to brave...read more
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Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
Recently, Pierpont came to a realization: we need to set expectations for our employees for online behavior. Luckily, it came about as a result of best HR practices, not a situation that would wind up on a blog with the title, "what not to do in social media." In short, here's what we...read more
How many times have you heard, "Not on Twitter / Facebook / LinkedIn? You're way behind." Typically, any one of these thoughts follows...read more
With 2009 just around the corner, many of us are in planning mode. Here are three things on my mind as we head into the New Year...read more
"Do we need to start a blog / MySpace page / Flickr account / Insert latest online technology here?" It is the most common question I hear from clients today. The answer: Well, that all depends...read more