General McChrystal flunked the basics of public communication when, in an article published in Rolling Stone magazine this past Friday, he and members of his staff made unflattering remarks about Vice President Biden and other administration officials. Shortly after, the General was called to the...read more
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As a follow up to my post on finding an entry-level job in a tough economy, I’d also like to offer tips for those mid- to senior-level communicators currently seeking new employment. While many of the same principles apply, like examining the business landscape and presenting a well-articulated...read more
Part 1: Entry-Level Positions...read more
According to the Bureau of Labor Statistics, employment for public relations specialists in the government is expected to grow faster than average, and college graduates with degrees in public relations or journalism have the best opportunity for being hired...read more
In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more