From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's...read more
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Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was...read more
Many of you have heard me expound at great length on the two proven character traits shared by successful entrepreneurs: Self-efficacy and Internal Locus of Control. Just read an interesting post on the psychographics of self-help book readers by University of Iowa Professor Christine...read more
Update 12.24.08...read more
In today's soft economy nothing matters more than your bottom line. ALL of your marketing activities must be focused on increasing revenue and driving growth -- there is no room for error. In the presentation below, you'll find 10 Essential Brand Strategies for Sales Success. Your brand...read more