Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
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When it comes to enlisting marketing and communications support, you probably have a lot of questions. What type of external partner should be engaged – a small, medium or large agency? Should I choose an agency down the street, or one that is across the country but has a core expertise in my...read more
In a tumultuous market, companies need more than a clear strategy, flawless execution and effective management to avoid the “sell” order from stock investors. They need an investor relations program that informs the market that their businesses are solid...read more
When businesses make the strategic decision to accelerate their public relations and marketing efforts in a down economy - instead of pulling back - many hit a road block of too much to implement with too little budget...read more